Project Rhino was launched on World Rhino Day, 22 September 2011. It is province-wide, rhino-focussed association that brings together a provincial government conservation body, private and community-owned reserves, rhino owners, leading conservation NGOs and anti-poaching security specialists. The Thanda Foundation is a founding member of the association.
As part of a long term strategy, WWF runs the Black Rhino Range Expansion Project (BRREP) to increase numbers of the critically endangered black rhino as well as relocating groups to new protected areas. WWF facilitates partnerships with landowners who have good black rhino habitat for creating new breeding populations. Thanda Safari is one such partner in the project.